Toni Joel and Nikki Horovitz are the entrepreneurial minds behind tonic australia. What started out as an idea for a business that could meet the needs and goals of both talented women, quickly turned into fruition as the two created, planned and conceptualised. With hard work, many conversations, outreach, networking, and tireless efforts, the company quickly grew. tonic australia soon extended from what was initially a gift-driven, personal care company - which developed products for leading retailers throughout Australia - into the launch of tonic, the brand (which is an ideal combination of the founders' names) now focused on nurturing, practical & beautiful gifts.
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