Always driven by the desire to beautify surroundings visually and through fragrance, she captures feelings, moments and aspirations in her brand worlds.
Margot Elena’s meticulously crafted brand libraries overflow with luxuries beautifully balanced in design, fragrance and formulations. Always mindful that her products add beauty and meaning to their environment, Margot Elena designs her brand worlds down to the last endearing detail on each package. In her signature style, each item is created to perform as an absolute favorite and to feel like a treasure to hold and to keep.
The daughter of a classically trained musician father and fine artist mother, it was no surprise that Margot Elena showed a creative entrepreneurial spirit at a very young age when she began making and selling beautiful little rings to her classmates. By seventh grade she had turned her bedroom into a mock retail store and by the time she graduated from college she had saved to open what would become her first living laboratory, a shop filled with beautifully packaged bath and beauty treasures. Shortly after opening her shop, consumer demand drove Margot Elena to launch her first nationally distributed brand, which made its mark at the forefront of a reinvented bath and beauty industry as one of the first brands to elegantly balance fragrance, formulation and package design.
Working tirelessly to reinvent a category she helped create, Margot Elena continues to charm her customers with beautiful, well-thought-out treasures to fall in love with, it’s no surprise that retailers and customers alike wait in anxious anticipation to see what will be next from this trend leading visionary.